How we make money

The honest version, because storm anxiety is exactly what less scrupulous sites monetize.

The short answer

Some links on this site are affiliate links. If a result points you to something useful (storm supplies, a standby generator installer, a flood or home insurance review) and you use our link to buy or request a quote, the company pays us a commission or referral fee. It costs you nothing extra. That's the entire business model: no subscriptions, no selling your information, no ads on tool pages.

What that means in practice

• The readiness check is free and stays free. Your score appears without giving an email, a phone number, or a payment method. The 48-Hour Checklist is free, printable, and always will be, links or no links.
• Recommendations can't be bought. The score is rule-based: the same answers produce the same result for every person, every time. No partner can pay to change which guidance appears. (More on this on How our recommendations work.)
• Honesty outranks the payout. When the honest answer is "you probably don't need the biggest generator" or "this is a free fix", the result says so, even though the expensive purchase would pay us more.
• We never monetize urgency. When you tell the check a storm is coming, the result gets shorter and more practical, not more commercial. Fear is not a sales channel here.
• We label it. Every page with affiliate links carries a disclosure, and result pages repeat it right above the links themselves.

What we don't do

• We never sell, share, or even receive your answers. They're processed in your browser and are gone when you close the tab.
• We don't run display ads on tool pages.
• We don't accept payment for placement in our guidance or comparisons.
• We don't recommend insurance coverage, limits, or carriers; that stays with your agent or a licensed professional.

Why we think this is fair

People searching for hurricane prep in a nervous week get bombarded by countdown clocks and worst-case photography. We'd rather hand you the checklist first, calmly and free, and earn a commission only when a product or service is genuinely the right next step for a gap you actually have. You decide that, not us.

Questions about any of this: hello@gocheckmystorm.com. Full disclosures on the About page.